![]() Improve readability: Most people have no different experience with speed or retention when reading serif vs.That might not sound significant, but 1.5% could make a huge difference to your bottom line. In this study, Baskerville font increased people agreeing with a statement by 1.5%. Impact reader judgment: Certain fonts affect how people feel about the content they read.Boost your conversion rate: Click Laboratory increased form conversion by a whopping 133% by simply changing the font size from 10 point to 13 point and adding a bit of line spacing-that’s it. ![]() Use the right email-safe font, and your customers might read 2x more of your email before taking action or moving on to the next one. Maximize your recipient’s time: People take twice as long trying to read fancy fonts, but they only spend an average of 11 seconds on an email.Instead of just rattling on about design and branding (which have plenty of merits), let’s look at some data-backed reasons for finding the right email font for your campaigns: Why does choosing the right email font matter? We’re glad you asked. While this might not sound like a problem, it can impact your emails’ overall design, layout, legibility, and quality. Why? Because email clients often don’t display specific special fonts and will default your text to a fallback font (likely one of the email-safe fonts listed below). Resist the urge to use any ol’ font willy-nilly. Instead, these give you the best shot at preventing your font from being altered. However, email-safe fonts aren’t foolproof. You can (generally) expect these different fonts to load in your recipients’ email inbox, regardless of if they use Outlook or Gmail or an Android or iPhone. Best fonts for email marketing campaignsĮmail-safe fonts tend to be accessible on the widest range of computers, devices, and applications.Here’s everything you’ll learn in this ultimate guide to emails fonts: Whether you’re designing a brand-new email newsletter or polishing your business email signature, we have the tried-and-true fonts you need. Anyone who’s sent an email with an unsupported font will know from experience.įortunately, you don’t have to guess when it comes to choosing the best email font for your campaigns. That might sound a bit dramatic, but it’s true. The best email-friendly fonts will make your campaigns shine, while the not-so-safe web fonts can make your designs crash and burn. However, not all fonts are equal, especially when it comes to your email program. That’s why you need to put the same amount of time and attention toward your email fonts as you do your copywriting-it’s the foundation of your messages. Words are a collection of characters, and characters are a collection of email fonts. Some of our emails come directly from the specialist handling your application (example: so please also add any email address that you receive from us to your safe senders list and/or Contacts.Your emails are a collection of sentences and words. ![]() If you find one of our emails in your Spam folder, please mark it as “Not Spam.” Periodically check your Spam / Junk / Bulk mail folders in case one of our emails still gets caught in your filters. You may also click one of the links above and edit the email client in the search bar to your own. If your email client is not listed, please perform an internet search for “how to add a domain to my safe sender list for ”. Missed emails may result in application cancellation and processing delays.įor guidance on adding CVRP’s email domain to your safe sender’s list, click the name of your email client below: ![]() Notifications regarding your rebate application status and required follow up action are sent by email. ![]() Our team asks that you add CVRP’s email domain to your email safe sender list to prevent our emails from being blocked or landing in your spam folder. ![]()
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